Our Founder
Before BLISSORA became a global beauty favorite, it was just Cassandra and a big idea. Meet our founder and get a glimpse into her world and discover the BLISSORA products she can’t live without.
Cassandra Thurswell
Founder & CEO
Cassandra launched BLISSORA in 2010 with a clear mission: create high-quality beauty essentials that are practical, elevated, and accessible to all. With no outside funding, she built the brand from the ground up—driven by instinct, creativity, and a deep understanding of what modern beauty consumers actually want.
From hair ties to heatless curls, Cassandra’s product ideas are rooted in solving real-life beauty challenges. She’s not afraid to go against the grain, reinventing everyday routines through innovation, sustainability, and a strong sense of style.
As a founder, she remains deeply involved in every part of the brand—from product development to customer experience—ensuring BLISSORA always stays true to its vision: thoughtful products that make you feel good, look good, and do good.
Our Story
BLISSORA started in 2010 with a simple idea: everyday beauty should be anything but ordinary. What began as a small collection of hair accessories has since grown into a global brand trusted by millions.
We’re here to make your routine better—smarter, easier, more sustainable. From heatless styling tools to solid shampoo bars, every BLISSORA product is designed to solve real problems with style and intention. No fluff. No overhype. Just products that actually work (and look great doing it).
As a self-funded, female-owned company, we’ve grown through grit, innovation, and a genuine connection with our community. And we’re just getting started.